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6. Does your website help you run your business?

Does your website help you reduce overheads? Is it developed to help you run your business? How much time do you think you would save if you directed your customers to your website for relevant information?

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3. Does your website convert visitors to leads, leads to sales?

A website must in some way convert the traffic it receives into useful data that you can later use to grow your business and generate sales.  The most common way to do this is to set-up a free offering which your target market cannot be without.

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5. Is it simple enough for them to take action?

How easy do you make it for a visitor to be converted into a contact, a buyer or a return customer? Have you gone through the actual process yourself?  If it takes more than 30 seconds, it is usually taking too long.

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4. Is your website just pretty, or is it designed to work for you?
A professional looking website is only the first step. But what is the website doing for your audience?  Is it a marketing tool which brings in the dollars day after day, or is it just a pretty picture which you brag about?  The graphics and the graphic design is an important part of any website, but is that art selling what you offer, or is it just something pretty to look at?
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1. Does your website focus on your target audience?

What do you want your website to do for your business? Would you want to use it as a marketing tool, a point of sale (pos) gateway, as part of your advertising and marketing strategy or to generate leads and later convert those leads to sales? Doesn’t it just drive you crazy when you go onto a website which was not designed for you?

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Testimonial

"When I first started my Personal Training Business, V8Training Health & Fitness, I needed to get a great website. I rang a few places and got some quotes, but when I rang InMarket Systems and spoke with Nick, I was really impressed by Nicks enthusiasm in wanting to help and give me what I needed. So, I met up with Nick over a coffee and from our first meeting I knew I didn’t need to go anywhere else.

The effort that Nick goes through to get you what you need is second to none.

InMarket Systems will be keeping my business."

Brendan Stanford – V8 Training Health & Fitness

Testimonial

"A brief thank you for getting my business website up and running beyond my expectations!

I  was a upset that my previous website never really eventuated after months of waiting with another website developer.

Then when you called me in May '08 and said you could get me up and running with a professional website within one month, I must admit I did have my doubts but true to your word you achieved it on time and within my budget.

I got more than I envisaged with my urge to introduce new products and now the insatiable urge to discover what else my business could achieve via this new marketing tool.

Your keen desire educate me about my website as a marketing tool is appreciated.

Going forward I look forward to utilising your services and I will recommend you to my circle of contacts."

Gerard Ivinson of ErgoWorkstation.com.au