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5. Is it simple enough for them to take action?

How easy do you make it for a visitor to be converted into a contact, a buyer or a return customer? Have you gone through the actual process yourself?  If it takes more than 30 seconds, it is usually taking too long.

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Depending on how easy you make it for the visitors to give you the information you think is of value to you, is what will separate the valuable website from those with no value to you.

Often, collecting relevant information in a few different ways is a practical way to go.  One of the best online marketing tools is collecting just the name and email address of your visitors.  This establishes a line of communication between you and your potential customer.

Making visitors sign up is one of the last resorts when it comes to converting visitors to contacts in most cases. This works for social networking and auction sites because personal information is necessary to successfully run your business.  But when it comes to business websites aimed at promoting your products and services, making visitors sign up is often too much of a hassle and offers little to no value for them unless used in a different context.

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"When I first started my Personal Training Business, V8Training Health & Fitness, I needed to get a great website. I rang a few places and got some quotes, but when I rang InMarket Systems and spoke with Nick, I was really impressed by Nicks enthusiasm in wanting to help and give me what I needed. So, I met up with Nick over a coffee and from our first meeting I knew I didn’t need to go anywhere else.

The effort that Nick goes through to get you what you need is second to none.

InMarket Systems will be keeping my business."

Brendan Stanford – V8 Training Health & Fitness

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"A brief thank you for getting my business website up and running beyond my expectations!

I  was a upset that my previous website never really eventuated after months of waiting with another website developer.

Then when you called me in May '08 and said you could get me up and running with a professional website within one month, I must admit I did have my doubts but true to your word you achieved it on time and within my budget.

I got more than I envisaged with my urge to introduce new products and now the insatiable urge to discover what else my business could achieve via this new marketing tool.

Your keen desire educate me about my website as a marketing tool is appreciated.

Going forward I look forward to utilising your services and I will recommend you to my circle of contacts."

Gerard Ivinson of ErgoWorkstation.com.au